Hey hey hey guys!
I’m super excited about this edition because we get to talk about “Personal Branding” and how it can propel your business to the next level.
I’ve personally experienced how a personal brand can land you lots of new clients, help you getting to those people that you deemed impossible to reach, etc.
However, it wasn’t always like this! Not by a long shot!
Initially, it was really scared to launch my own personal brand.
I just thought I wasn’t “ready”.
I’d rather hide behind a logo or a corporate identity.
But once I started appearing in some YouTube videos back in the day, everything changed.
People started really liking my stuff, commenting and sharing. And I felt honored.
I also realized that personal brands are much more “personal” and reachable than straight up corporate stuff.
For example, while you might love Apple as a brand, a lot of people identify it with Steve Jobs!
So you have a personal AND a corporate brand in the same combo.
Besides, growing a personal brand has helped me tremendously when it came to growing my “corporate” brands.
For example, my personal brand is responsible for several million dollars worth of sales and clients for other brands, like Semantic Mastery.
That’s why I’m so adamant that my business partners also build their own stuff and get “out there”.
Anyways, I’ll let you know how that goes, but in the meantime, let’s talk about how you can build a personal brand that will create lots of good will in the marketplace.
Time needed: 30 minutes.
How To Build A Personal Brand
You might have heard this before, and it’s still 100% true. I’d say that my YouTube channel is responsible for a lot of my success, and I’ve never monetized it well enough!
But at some point, I decided that I would put out amazing quality content and the results have been amazing.
Not only because of the type of clients that I’m getting with my channel, but also because of the additional opportunities that have originated from there.
Bottom line: Put out good quality content.
It doesn’t have to be video (although it’d be a great idea if you record yourself!).
Lot of people have blogs and they don’t appear on video for whatever reason, and they’re also big on personal branding.
Think on a format that you’re comfortable on doing and just go for it!.
While a personal brand is one of the most rewarding things to do, it’s also one of the hardest things to grow.
Nobody likes “gurus” and nobody needs another “expert” telling them what to do.
However, you can break through the barrier of BS by just being consistent and keeping at it.
Building a personal brand takes a lot of time and a lot of quality content, put out consistently, during a long period of time.
And those are great news!
Remember that your personal brand will follow you until you die.
It cannot be sold, but it can be used to grow your other businesses (as I explained before).
For example, I’ve heard Tony Robbins say that the #1 reason of his success is putting out quality content and creating goodwill in the marketplace for the past 20 years!
And he’s 100% true! Between books, radio shows, TV shows, infomercials, his website, publications, YouTube videos, etc… the guy is a freaking content machine!
The same with Gary Vaynerchuk! The amount of content he produces is insane! And that has allowed him to land some pretty big clients.
However, you don’t need to be Tony R. or Gary V. You just need to be yourself and make a consistent effort to put out quality content day in and day out. And think long term.
I promise the results will surprise you!
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
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