Facebook has many tools that we, as advertisers, can use to improve our experience when running ads, managing clients and keeping everything organized and in place.
One of the best tools that Facebook has developed to date is the Facebook Business Manager, which is a place where you can put all of your clients and different projects, work with different pixels and basically set you up for Ads success.
You see, a lot of people are still running ads from their personal Facebook ads account. While this can work for a while, if you want to grow and professionalize your ads, you want to move into a Business Manager account as soon as possible.
I’ve recorded a video showing you step by step WHY you should be considering on migrating into a Business Manager, but first, let’s go through a couple of quick pointers.
Why Setting Up A Business Manager
I work with several projects, in different industries, running Facebook ads for all of them. The best way to protect each client’s and project’s information, its pixel data and more, is by having different Business Managers for each project.
Within the Business Manager, you’ll find the ads accounts, the pixels, the audiences and the custom conversions you can create for each client.
Not only that, but you can add people from your team to work on those accounts, and give them specific access to each of them.
Add the end of the day, it’s also important to have a Business Manager so you can work directly on the client’s asset (they data and they creatives), and if they decide to discontinue working with you, you will be protected because you don’t have access to their stuff anymore.
In any case, here’s a video tutorial showing you how and why to set up a Business Manager account so you can hit the ground running.
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
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