Social Media platforms are full of noise, full of distractions and full of opportunity. Sure, you may have thousands of followers, or maybe just a few, but do they engage?
Sprout Social defines Social media engagement as “essentially like a long-term relationship. You can imagine a committed and lengthy relationship takes dedication, readiness to adapt, the ability to think about the future and ensure the other party involved is happy for years to come.”
As a marketer, tracking engagement is key.
It may not produce measurable, immediate results, but in the long term it can increase the chances that more people will see, and take a desired action. Maybe they buy something from you, maybe they sign up for something, maybe they click that link you want them to.
Here’s a video on how to get your Facebook Engagement Back:
Whatever your desired action is, engagement is what you’re looking for and should be the underlying goal of every message you send out, every post you make and every link you share.
Here’s the thing, most algorithms are built to show people what the algorithm “thinks” the user is looking for. They base this judgment on what and who the user interacts with.
In the end engagement is all about trust. And building trust takes time. Once you build trust, you’ll get that engagement, and with the engagement comes desired actions and reactions. Such as buying something from you.
In essence, you want to interact with your followers as much as possible and as often as possible. This is how you build a community. Interaction allows you to better understand your followers, and a chance for your followers to get to know you.
So how do you go about doing this consistently? How do you make working toward engagement part of your daily method of operation(DMO)?
The following are some tips and ideas for you to either watch out for or incorporate into your DMO, if you’re not doing them already. Also, keep in mind, you don’t need to do everything. But, at least incorporating a few of these things can only help.
Social media can be a large portion of your marketing attribution by figuring out a content and action formula that takes the above into consideration. Take some time studying your audience, your target customers and your market in general. Test your messaging to see what works best. Figure your timing. And reach out to other entrepreneurs that complement what you are doing. Put it into a system and scale.
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
Organic Vs Paid Social Media Strategies
Best Type Of Ads to Run On Facebook For Q4
Results Of Running Mobile Campaigns
Why Your Facebook Ads Might Not Be Working In 2019
How To Use And Build A Messenger Bot Strategy
How To Fix Your Ads From Being Disapproved on Facebook
How I Landed Some Of The Big Dogs
How To Create Amazing Videos With Your Phone…