How To Launch A 100% New Website With A Bang?

How To Launch A New Website A question that I get quite frequently is: “Hernan, how can I launch a website from scratch so that I make sure that I’m firing on all cylinders”?. This is a really valid question, because if you focus too much on one tactic, say SEO, you might end up […]

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How To Use Facebook And Instagram Stories To Grow Your Brand

Use Facebook And Instagram Stories To Grow Your Brand Today, I wanted to talk about Stories, and why they’re becoming a boom both on Facebook and Instagram. The reality is that people are watching stories more and more, and both social networks (FB and IG) are pushing hard to make this happen. In fact, Facebook […]

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What The Super Bowl Can Teach Us About Great Ads

  Great Advertisements Sometimes we get so caught up on our own niche and marketplace that we don’t look around for inspiration. I think that there’s a lot out there we can learn from, including inspiration for our ads and communication. (These Geico Ads are plain amazing) One thing that I’ve been looking at are […]

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Make Those Emails Sell For You!

  Email Marketing ROI One of the channels responsible for the higher growth for all my companies have always been email marketing. Even at this point, with people’s inboxes filled with SPAM and other marketers’ emails, I still find Email Marketing to have a really high ROI for all of my campaigns. The way I […]

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Learning From Mobile Games

Customer Retention In this article, I wanted to talk about games, and what we can learn from them when it comes to retaining our customers and clients. For real though, the mobile gaming industry is jam packed with new games coming out every day and it’s super competitive. So the life or death of a […]

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Custom And Lookalike Audiences That Actually Work!

  Custom And Lookalike Audiences After I recorded this video back in January of 2018 talking about my best Custom Audiences, and this video last year talking about how to combine Lookalike audiences with interests, I thought it was time for an update. Everything moves so fast on Facebook that you need to stay on […]

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Doing On Page SEO The Right Way

My On-Page SEO Guide (Step By Step) Below are the main factors I try to pay attention to when focusing on-page SEO. In a near future article I will go over internal linking and its importance. This guide is based on my years in the SEO industry. And after consulting with my peers, I found […]

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Increasing Your FB Ads Relevance Score

Increasing Your FB Ads Relevance Score Ok so let’s talk about increasing the relevance score of your ads… Why would you care about your ads relevance score, you might ask? Because the higher your relevance score, the cheapest your Cost Per Click! So if you want to slash the cost of your leads in half […]

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SEOs For Non SEOs

SEOs For Non SEOs Today’s entrepreneur must know three businesses in order to succeed online. Consider the following before hiring your next SEO firm. Chances are you have gone through a few. It may change the questions you ask. Many entrepreneurs find it easiest to drive traffic through paid advertising. And let’s face it, running […]

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What You Need To Know To Make Money With Your Funnel

What You Need To Know To Make Money With Your Funnel On this article/tutorial, let’s talk about metrics and why they’re so important if you want to succeed with your endeavors online. The reality is that trying to scale a funnel without knowing your metrics is like trying to shoot a hole-in-one. Blindfolded. Standing on […]

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