Let’s talk about YouTube and how you can leverage it to get more exposure.
YouTube has been an amazing source of leads and clients for me, and I’ll tell you exactly how to use it to promote your products and services.
Having in mind that YouTube is the second largest search engine in the world, and it’s a place where people spend A LOT of time, you want to have it on your radar.
As I mentioned before, leveraging the power of YouTube has a lot of benefits for your company.
For example, video content is much more approachable and creates a lot more rapport and authority than other forms of content, like audio or written posts.
Besides that, YouTube has an advanced search function (powered by Google), which makes it the second largest search engine in the world (it’s even bigger than Bing and Yahoo!).
People go to YouTube to be entertained and to be educated, so you want to combine the two when you’re doing videos for that network.
Last but not least, the videos can rank on YouTube itself, but they can also rank on Google search queries, which makes them a great asset to have.
With that said let’s jump into this video I recorded for The Power Of Marketing members on how to leverage YouTube the right way.
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
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