Learn How To Create Facebook Ads On A Budget


Facebook Ads On A Budget

Everyone thinks that you need to spend a lot of money when it comes to running ads on Facebook. That is simply not true. Granted, like any other platform, the more money you invest (and as long as you have a strong funnel), the more results you will have.

You might see all of these “gurus” running with $10k/day type of budgets. And that’s 100% fine (again, as long as your funnel lives up to it), but this might make you feel like you’re “not worthy” of your limited budget.

A $10k/day or more ad spend is not an event. It’s a process. You slowly scale up to that amount, and you make sure everything is still ticking by the time you get to that amount. Otherwise, you’re gambling. And I don’t want to think you’re a gambler, are you?

Anyways, I’ll be sharing with you three simple techniques that you can apply today to get results with Facebook ads, even when you have a low budget in place. Let’s check them out:

#1 – Video Engagement and Video Views

If you’re not leveraging the power of video views on Facebook, you’re missing out. Facebook is now competing with YouTube for the sheer amount of video views they have, and there’s a big chance you can take advantage of this.

Further, after testing with both networks for a long time, Facebook video views always come on top, regarding engagement and regarding cost per view! You can get people watching your video for less than a penny per 3-second view.

If you want to put this into overdrive, you can boost your LIVE videos through Video Views campaigns. Live videos and live streams have a lot more reach than videos uploaded to Facebook. So try to go live on your page with some great content and then boost THAT live video (you’ll get a lot of mileage out of it).

#2 – Engagement

The second really “cheap” option is to run engagement audiences. Just like video views, they are usually really inexpensive, and you can build a really big audience FAST for a low amount of money.

What you’d do in this case is to post a cool piece of content on your page (it can be a post, an image, a GIF, or even the video you created before) and you’d run an engagement ad to this post.

It’s really important that your targeting is on point, because of your intent to use these engagers at a later stage (#3). If you create a low-quality list targeting low-quality prospects, then the results for the next step will not be optimal. I like targeting people that could potentially buy my products or services and let them engage with my posts, so then I can target them with retargeting. Which takes me to #3.

#3 – Retargeting

I’m still amazed at how many marketers and entrepreneurs are not consistently using retargeting to increase their sales. The logic behind this is simple: when you have a new visitor to your website or your funnel, you are paying for it. Whether you know it or not, you’re paying for it.

The most expensive visitor is the FIRST visitor. So once you’ve gone through the hard work of getting people into your funnel, it’s now time to retarget them with an offer, a PDF, etc.

However, the main point of this strategy is to grab your video viewers and engagers and to turn them into custom audiences so that you can serve ads to them. This is simply done by going to your Custom Audiences section on your Facebook ads manager, and then choosing to create audiences based on Page Engagers and Video Viewers.

By now, you’ve built your audience for cheap, and you can start serving ads to them. And the good news is that you won’t be competing with everyone else for that audience since it’s yours alone.

Pretty cool, huh? Here’s a video with some extra tips for ya:


About the Author The Power Of Marketing

The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.

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