Ok so let’s talk about increasing the relevance score of your ads…
Why would you care about your ads relevance score, you might ask?
Because the higher your relevance score, the cheapest your Cost Per Click!
So if you want to slash the cost of your leads in half and get more bang for your bucks, there are several ways you can do it.
But the #1 most effective way is to play with your creatives so you can increase your CTR and decrease your CPC.
Here are some additional techniques for you:
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
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