How To Massively Influence Your Marketplace


Welcome to another super amazing edition of The Power Of Marketing, where we work to get you an inside edge on what is going on in this marketing World.

We also present you with some amazing resources and information that you can use TODAY to get more sales and customers.

Like the one I’m going to talk about in a minute…

So don’t forget to check in there often, as we keep adding value and stuff for POM members.

With that said, I wanted to go through a nugget of information I went through the other day, and I think it’s priceless.

As you know, one of my biggest mentors is Frank Kern.

The guy is not only a marketing genius, but he’s also the type of character I’m trying to emulate with my brand.

You know, Frank has always been that chilled, cool guy that doesn’t BS you and tells it like it is, but in a cool way.

There are some other marketers that are more obnoxious, or more upfront or they curse a lot, but Frank doesn’t.

He does tell jokes, a lot of jokes, but his information is really top notch, and he has changed my life in so many ways I cannot express it here.

With that said, I went through a really old video of him, where he explained how he found that “voice” and went on developing it from a strategic perspective.

And I wanted to tell you guys about that.

The Core Influence Talk

In the video you’ll see in a minute, Frank makes a distinction between Core and Shell influence.

Put in short (because the video is nearly 2 hours long and I had to take several “time chunks” to see it): Human beings operate in 2 main mindsets.

The Shell mindset, which is that mindset that tells you that you need to get more money, a fancier car, a bigger house, better clothes, travel to more exotic places… etc.

This is what “society” has imposed upon us like the looks of “success.” And most people will operate from this perspective when buying a service or product online.

However, there’s a deeper, more important mindset which is the Core mindset.

The Core mindset is not looking for a fancier car; it’s looking for the experience and the feelings driving that fancier car will bring to you.

So for example, if you get a new Ferrari just for the sake of having a Ferrari, it might be fun for a little while, but then it wears off.

That’s why people with exotic cars are constantly switching and trading them because they are doing it for the experience of driving those type of cars. Not for the car itself!

“But what on Earth this has to do with Marketing?” you might ask…

Let me explain…

The Perfect Customer And The Perfect Influence

If you want to truly influence someone, you need to speak to his Core mindset, his Core being, and his Core needs.

You can be all flashy and show them Lambos and Ferraris and Money, but at the end of the day, we’re all chasing experiences.

That’s why “Aspirational, Native Images” on Facebook works so well on ads.

Because they depict an experience taking place, at that very moment.

If you can convey what the experience of working with your company will be like, and talk to the real Core of your audience, then you have a much higher chance of influencing them without being pushy, salesy or obnoxious!

When you are thinking about the Core experiences and the Core mindset your potential client has, then you have the Perfect Customer avatar.

This comes from the experiences your customers want to have while working with you or getting your product or service.

So ask yourself:

  • What kind of experiences do they want to have?
  • What kind of fears are they experiencing right now?
  • What would it feel like to have those fears and worries go away?
  • How can you use this messaging in your marketing to talk to their Core?

There’s a lot of other stuff going on in this talk.

So make sure you are ready to take some serious notes, like I did.

And don’t forget to do the Perfect Day exercise.

It’s 100% truly worth it.

About the Author The Power Of Marketing

The Power of Marketing is a project by Hernan Vazquez Media, LLC. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.

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