I wanted to talk about videos, and the importance they have to promote your business.
In fact, if you’re not using videos, you’re missing out on a lot of opportunities to promote your services, get more exposure and build some really big audiences in a relatively short period of time.
With that being said, we all have a small video production studio in our pockets, so I wanted to make sure you have the tools and techniques you needed to record amazing videos, without having to spend an arm and a leg doing so!
Here’s the first thing you need to know…
That means that if you’re running your ads from Facebook, you want your videos to be either square (1080px x 1080px – or 1:1 ratio) or you want to record them in portrait or vertical mode (900px x 1600px – or 9:16 ratio).
Because people will watch your videos from their phone and you want to make it easier for them to do so!
In fact, the best video ads that I’m running on Facebook have a square proportion.
You can record them in vertical or horizontal mode, but then you’ll need to edit them to be square.
There are a lot of cheap tripods out there that you can use.
And they work super well to keep your phone rolling without you having to hand hold them.
Plus, they look way more professional if you do!
You don’t even need to spend a lot of money on a tripod! I have this cheap Chinese one that works amazingly well.
This applies for pretty much any kind of video you’re putting together, not just mobile videos.
Good lightning = good video.
Bad lightning = poor video.
You don’t even need to go all nuts with the lightning on your videos.
Just use a couple of led lights facing directly to you, and give it some background light as well.
The way your phone’s zoom work is different from a digital camera or DSLR zooms.
In fact, cameras have mechanical zooms, which is how the camera adjust the lenses so that they would zoom in.
Phones, however, have digital zooms. Which is basically an image enlargement through expanding the image that’s already there.
Bottom line: don’t use it. It will look really bad.
Just get your phone closer.
I know that this is not always possible, but you want to record the video with your phone and the audio with a microphone.
I know that your phone already has a microphone incorporated, but if you want to get a more polished audio, you want to record it separately.
I got this Zoom H1 from Amazon a couple of months ago and I couldn’t be happier with it.
I also ordered a Sony Lapel mic, and I think I spent $50 if so…
And the quality of the audio is much higher than if you’d record with your phone directly.
Unless you want to go blind or crazy, don’t edit your videos on your phone.
You want to do it on your Computer where you have both more powerful tools and better grasp of the edition process.
Some apps will allow you to edit from the phone directly, but they just suck.
Don’t do it.
Sit down, get a cup of coffee, and edit your videos.
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
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