Taking Your Content To The Next Level
Hey guys! Welcome to another edition of The Power Of Marketing!
I’m writing this as I’m getting better from a teeth surgery which sucked, but I didn’t want to miss the opportunity to write this newsletter issue for you guys!
In any case, today we’ll cover the issue of content. Or rather, how to amplify your content reach so you can get more mileage out of every piece of content you produce.
We’ll also talk a little bit about SEO, although my guys at Semantic Mastery are the real deal when it comes to ranking your websites higher and faster on the search engines.
You can ask any SEO questions you might want in our weekly SEO Q&A called “Humpday Hangouts”.
With that said, let’s talk about some techniques that can get you more reach, more exposure and better rankings for your content.
First Things First: SEO Optimization
A lot have been said about optimizing your articles so that the search engines can crawl (read) and index (put you in their list) faster.
We’re not going to discuss super in depth techniques here, but the main point is that you want to implement some simple, but really effective, techniques to optimize your articles for SEO.
Headers And Titles
The first thing is to always have your headers and titles in place.
For example, if you’re using WordPress (which is great in terms of SEO optimization), you might want to use your headers in order:
Make sure you use them in order.
This is important because you want to have only one H1 and then divide the paragraph of your content with H2s, H3s, etc.
You can also include keywords in your headers so that Google knows what your article is “about”, or what keywords to rank you for.
Images And Media
Have you noticed that I always include images and YouTube videos in my posts? That’s because Google loves rich media.
One thing that I like doing is to optimize my images for SEO.
You can do this by changing the name of the file (whateverimage.jpg) to the keyword you want to optimize that specific article for (howtopottytrainyourpuppy.jpg).
You also want to change your “Alternative Text” for the images, which is basically the text that Google will read when it comes to the images.
Here’s a video explaining you how to SEO optimize your images for maximum impact.
Body Content and Links
There’s much to be said about how long should your articles be.
In reality, I’m a firm believer that you should go for as long as you need to explain a topic.
Whenever I sit down to write something (like each of these newsletter issues), I never end up with less than 1000 to 1500 words per article. So it’s basically up to you.
With that said, it is important that you link to other articles in your website if they are relevant to the topic at hand (this is known as interlinking), and to link out to authority publications on the subject.
By authority I mean Google Scholar, CNN.com, Entrepreneur.com, not YourMommasBlog.com (that doesn’t count as an authority website).
Loading Speed And Mobile Friendly
This doesn’t necessarily has to do with your content, but whatever you do, make sure your website loads fast.
If it’s taking a long time to load, you might have lost a potential customer. So your website needs to load in 3 seconds or less. You can use this free tool to check what your loading speed is.
Another thing to have in mind is that your website needs to be mobile friendly. Over 60% of my website’s traffic comes from mobile, and if you don’t give a good mobile experience, your users will just leave!
Now It’s Time To Share!
Sharing is super important, in any niche, for any piece of content that you might come up with.
The good news is that you don’t have to come up with new content to share over and over on social networks.
In fact, most people won’t even read your articles, so why don’t you share them again after a while? A tool like Meetedgar can help you achieving just that.
With that said, one of the best ways of automatically sharing your content every time you post something on your blog, and get a lot of Google love, it’s by setting up a Syndication Network.
A Syndication Network is basically a network of websites that will publish your content whenever you add it to your blog, on autopilot.
I’ve made an article for Foundr Magazine on how to set this up for your blog, and you can read it here.
However, if you’re really interested in knowing how syndication networks work in depth and how they can increase your reach and your rankings, go check out Syndication Academy from Semantic Mastery.
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
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