All posts by The Power Of Marketing

The 80/20 Rule of Facebook Marketing

  Pimp Those Images Boy! As you may know already, your Facebook images are 80% of the real estate in your Facebook ad. The placement doesn’t really matter since Facebook pays a lot of attention to the images and the way they flow within their timelines. Facebook is still a highly visual social network, so […]

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Using SEMrush To Get Your Competitor’s Keywords

  Using SEMrush To Get Your Competitor’s Keywords One of the best (and for the most part, underutilized) intelligence and marketing research tool is, without a doubt, SEMrush. It has many uses (and we’re talking with the directors at SEMrush to get us a nifty discount if you guys want to try it), but today […]

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Do You Really Need A Blog?

  This was a question that got posted on The Real Internet Marketing Group and got a decent amount of opinions… “Do I Really Need A Blog?” or “Are Blogs Still Worth The Money And Effort To Make Them Work?”. And I think it’s a great question because blogs have been losing their intrinsic value […]

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How To Convert More Leads

  How To Convert More Leads So… you’re doing everything right. You’re gathering subscribers; you’re sending them value, you’re applying everything you know to try to sell to your list without being “salesy”, you’re subscribed to this newsletter (kudos to you!)… BUT, something is not clicking. If you’ve been watching the tutorials, insights, and strategies […]

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Working With Small Audiences On Facebook

  Working With Small Audiences On Facebook Have you ever wondered how to work with a small list or with a small geographic location on Facebook? A lot of people think they need to target a couple of million users in order to be successful with their Facebook advertising. The reality is that you only […]

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How To Use Stories To Sell More

  How To Use Stories To Sell More Storytelling Your Way To Success I want to give you a hint of what the highest paid copywriters and marketers do to convince their clients to buy more from them, and it has to do with storytelling. Initially, I wasn’t big into storytelling. I’m mostly a FACTS […]

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Facebook-Zero – What Is It And How To Overcome It?

  Facebook Zero For all of you guys that have been living under a rock, here’s what Mark Zuckerberg announced regarding the amount of advertising on the timelines and whatnot. Shortly after that, Adam Mosseri, head of News Feeds, announced they are tweaking the timeline to get people “closer together”. Basically, they are saying that […]

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Instagram Story Ads

  Instagram Story Ads Zigging When Everyone Is Zagging You’ve probably gone through this already: You’re looking through your stories, doing the usual stalki… I mean, social thing… and BAM, an ad pops up on your screen. It can be a video or an image, but it’s an ad nonetheless. As a wise person you […]

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Learn How To Create Facebook Ads On A Budget

  Facebook Ads On A Budget Everyone thinks that you need to spend a lot of money when it comes to running ads on Facebook. That is simply not true. Granted, like any other platform, the more money you invest (and as long as you have a strong funnel), the more results you will have. […]

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