You guys know I love videos, right?
In fact, we’ve talked about videos for quite a while.
But, before we get to the tips, consider the following about video.
By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends).
YouTube reports mobile video consumption rises 100% every year (Source: Hubspot)
92% of mobile video consumers share videos with others (Source: RendrFx)
Video posts on Facebook have 135% greater organic reach than photo posts (Source: Social Media Today)
Companies that use video enjoy 41% more web traffic from search than non-users (Source: SmallBizTrends)
80% of users recall a video ad they viewed in the past 30 days (Source: Hubspot)
According to Recode.net over 500 Million people watch Facebook Videos each day.
Including a video on a landing page can increase conversion rates by 80% (Source: Unbounce)
Facebook videos have the lowest CPC (cost per click) rate of any social media advertising. According to a 2015 Kinetic Social report Facebook Video CPC was an average of .18. This has most likely gone up since then, but considering how few marketers take advantage of Facebook Video marketing.. There is still a massive opportunity to exploit.
Just like a good subject line in an email, you’ll need to capture your viewing audience within the first 3-5 seconds of your video.
Studies show 20% of viewers will click away from your video in the first 10 seconds.
Use inspiration, entertainment and be informative quickly.
Encourage the viewer to watch to the end. Use hooks like “By the time you’re done watching this video, you’ll see why xxxx“.
Your video title should also stand out and capture attention.
Make it eye-catching and relative to the pain point you are addressing.
Also try to use related traffic keywords that can show up on search engines.
Instead of pushing your product and its benefits, create emotional situations that your product is or can be used in.
This will help you relate on the emotional level.
Remember many consumers are emotional buyers. It will also help your product be more memorable.
If your video puts a viewer to sleep not only will they click away, but they will forget you ever existed.
If they come across your ad again, they will be sure to skip right over it.
Think of ways to stand out and keep viewers watching.
For example, we’ve been upping our introduction game a lot more. Here’s an example:
Keep it safe for work, but borderlining your content could have a very positive affect.
Just be sure to do some research into your target audience before going too sexy.
And have in mind that content needs to be re-used in several platforms (YouTube is a bit more relaxed on this regard, but Facebook is quite the opposite).
Mobile traffic is quickly outpacing desktop.
While most people do video creation on desktop they may overlook making sure your video is mobile friendly.
If your video takes too long to load mobile traffic will surely bounce.
Also, make sure you record your videos either vertically (portrait) or edit them to be square.
It is widely believed that Google loves video content.
Why? Because good video content will engage a viewer easily and longer than text.
Be sure to include keywords and phrases in your titles, your description and yes… even your transcripts.
You’ll be surprised what can happen just by paying attention to these small video SEO tips.
Never miss an opportunity to drive traffic to your target page or website.
Even if the viewer doesn’t click they are now aware that your website exists.
Guess what, John Mueller stated in a webmaster hangout that the Google crawler will attempt to crawl anything that remotely looks like a url.
While it’s not proven that Google can detect specific images within video, it can certainly detect speech.
Who knows what will happen in the future? Drop a link.
A powerful way to get shares, likes and engagement is to offer good advice.
Offer tips, tricks and methods on how to do something, fix something, get something done better.
Music can reach deep down at our emotional level.
While it may not be openly evident, your music could have a subtle or subliminal effect on your viewers.
This can help get your message across better or help in persuasion.
One of the most powerful influencers are referrals, recommendations and reviews from past customers and clients.
Reach out and encourage people to send a testimonial about you, your service or product.
You can edit these into many different videos.
Here’s an example:
Be sure to let viewers know what action you would like them to take.
Display a button with “learn more”, “buy now”, “contact me”, etc.
Going behind the scenes of your operations allows you to come across as a real person.
It gives a more intimate relationship with the viewer.
It also can bolster your relationships with existing clients.
Tutorials are an excellent way to educate your target market.
It sets you up as the expert and earns you trust.
This is advice you are willing to give away for free or in exchange for contact information.
Tutorials can also have a great viral effect.
For example, one of my most viewed videos in my YouTube channel is my step by step Facebook Pixel Tutorial.
When possible, create short but impactful videos.
People like to move around a lot on the internet, especially on social media.
So keep them entertained, but keep it short or you may end up losing them.
Tutorials are a different story.
For corporate or brand videos you may want to hire a voice over expert or practice speaking in front of a camera.
You always want to associate quality with your brand.
Coming across as an amateur doesn’t inspire confidence when asking for money, especially high ticket items.
If you are posting to social media you want to trim out as much fluff and dead space as possible.
Remember people feel like they don’t have time to sit still on social media platforms.
So optimize your video time.
Seconds count on social platforms.
Asking questions in your video can encourage engagement.
Pose a scenario, ask a question, encourage a response.
Remember engagement is the best friend of organic reach.
If you’re still not satisfied after the 30th take, it’s probably time to say “this is close enough” and launch.
While striving for perfection is a great quality don’t let it get in the way or productivity.
I know I said that close is good enough, but put some effort into the different areas of your video production.
It is noticeable.
Like lighting, camera angles, voice, music, script and resolution.
While you don’t have to go full Hollywood, just a bit thought into each step will pay off.
Everyone loves to laugh.
Humor can break the ice, bring you closer to your customer and make you look more human.
If you make enough people laugh, your video will go viral (a.k.a Free marketing).
Videos can help sell your product.
It could be a video testimonial or a nice video version of the text on your lander.
Maybe just a short thank you to visitors.
Statistics show that video can increase conversions. So embed that video and test it out.
Instead of uploading to Youtube and sharing a link to Facebook or Twitter.
Upload variations of the same video to both Facebook and Youtube and anywhere else that is appropriate.
This will help with your organic reach on all platforms, not to mention the seo benefits.
The Power of Marketing is a project by Hernan Vazquez Media, LLC. www.hernanvazquez.com. This initiative is to help small business owners, entrepreneurs and agencies learn tips, tricks, techniques and methods in regards to Digital Marketing and Marking in general.
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